Power of Narrative 2025

The best journalism today lives on websites and in print outlets – and increasingly, users may not see it there. The 2024 election was the first in which more Americans got their news from social media than websites, print or any other source. As that gap continues to grow and trust in news institutions erodes, there’s a real opportunity to more effectively reach people, but it requires a bit of translation — creative rethinking of how to bring people news in a format they’ll engage with, without sacrificing journalistic standards.
With 5 years experience leading editorial at Snapchat (and a decade in journalism prior), Ben Reininga will lead a discussion on reaching users where they are. This will include ways to consider social media storytelling in how we assign and craft stories, how to handle shorter attention spans while maintaining rigor and quality, and navigating a landscape of multiple platforms and formats in a world of limited resources.